Kentucky Fried Chicken Ad Campaign
In an attempt to revitalize an iconic brand mascot, KFC introduces “the Colonel is calling” campaign. The campaign will create a satirical narrative with the audience and attempt to build brand recognition and loyalty. KFC also aims to inspire the nostalgia of their famous entrees and sides and bring back a previously loyal customer base. The creative concept behind the campaign is to portray people in relatable life scenarios that are saved by the colonel through the use of the product. We chose the specific forms of advertising mediums to capitalize on the split decision purchase power of the KFC brand.
Partner: Erik Gwozdz