Hubba Bubba Bubble Tape Ad Campaign

Sharing is caring! You can share your fun with your friends and family. Our Target Audience is children ages 5-11 whom will be consuming the product, and the parents whom will be purchasing. Parents want to see their children share and children want to have fun. The creative concept of the campaign is that there’s enough to share and its fun! Reminiscing about the products history, everyone who’s had the product remembers the fun of unrolling the gum and clipping it shut. But how much did one share it? The poster ad is a fun play of how much did we share for whom. The Ambient Ads are placed in areas where the target audience spends time. The gif and commercials are of people sharing the product.