Fierce Versace

Iconic fashion brand Versace is launching Fierce Versace, the new high luxury clothing company for kitties. The outlet has paw prints leading to the store and cats dressed up in the store; this unconventional interaction is to promote customers to lead up to products in the store, a form of guerilla marketing. The microsite is designed as if Versace would really launch this brand for cats; it has featured products with the cats’ photo shopped in them.

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